Private Member Clubhouses: Coming Trends

Traditional luxury community clubhouses offer a standard set of services: pool, spa, bar, and fitness center. Maybe they have a banquet facility to host the occasional wedding or special event, or serve food. Maybe they are a golf community. Thirty years ago this would have been a fine set of amenities. Even as recently as ten years back this would have been acceptable. This is no longer the case. Today, residents of luxury communities expect more. In fact, they deserve more. With a growing number of luxury communities to choose from, clubhouse services must adapt and offer their members top-of-the-line amenities and facilities if they are going to retain their upscale status.

The information age is to blame. Members have instant access to resources that lay out for them all that is out there for them to envy, which is also a good thing, because it drives innovation and inspires change. So what changes do they seek?

First off, they demand exclusivity. One thing that bolsters the feeling of exclusivity is a concierge service. This gives them access to an elite resource that can arrange their entertainment schedule, and design tailored clubhouse services. This becomes a vital means of accomplishing tasks that members are either too busy to do themselves, or want to feel pampered by having it done for them. Concierge services are high on the list of modern clubhouse amenities.

Secondly, they crave entertainment. Members want to feel like their clubhouse is not only a practical place to work out, have a cocktail, and enjoy a spa visit, but that it is an entertaining pace to spend time as well. By featuring an events space with a full calendar, members will be impressed that their clubhouse is a social destination, catering to their entertainment and enjoyment.

Finally, they want a family-friendly environment. Not everyone golfs, but almost everyone has a family, even if it is an extended one or made up of friends. Forever, clubhouses have focused on the adult populations in their communities when members want their children to feel just as much a part as themselves. By offering family oriented spaces beyond just a pool, clubhouses will bring in a greater number of member visitors, creating closer community ties. Spaces like playgrounds and playrooms specifically designed for family use will become more and more common among luxury communities, enhancing the member experience.

Thirty years from now these features may seem dated, but today these new amenities are in demand. Those communities that enhance their clubhouse services by offering these specific features will become more fashionable, and lead the way in luxury community living. View the amenities the Ascaya Clubhouse has to offer its residents.

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